ChoiceDirect is the online alternative for you. We’re an exclusive service of Choice Financial, a strong Midwestern community bank. We offer premier products and services to grow your portfolio.
A Better Way
You expect competitive products and rates from an online bank, and ChoiceDirect delivers. Even better: we’re part of an organization that has remained true to our values, our customers and our communities.
Choice Financial was formed in 2001 through the merger of four local banks in North Dakota. We began with six locations and assets of $170 million. Today, we’ve grown to assets of more than $1.15 billion across 19 North Dakota locations and one in Minnesota.
We believe your financial relationships should feel effortless and comfortable. We offer:
Banking for people who desire big-bank products and services without big-bank frustrations.
Banking for people who believe that their bank should be available when – and where – they need it.
Banking for people who believe in their communities and region.
We’re a forward-thinking, healthy financial services company. And if we don’t partner with you already, we’re ready to serve your banking needs.